Company

Open source is a distribution strategy

Publishing the code was the easy half. Maintaining it in public is the part with a cost line.

A close-up of a circuit board

We open-sourced four libraries in eighteen months. Two found users, one found a maintainer, and one taught us what an issue tracker costs.

The pitch for open sourcing internal tools is always distribution: people find the library, then they find you. That part worked, roughly on the timeline we expected.

The bill

What we underestimated was the support surface. A library with real users has a real issue tracker, and an unanswered issue is worse marketing than no library at all.

The Earth at night seen from orbit
Users in every time zone means an issue tracker that never sleeps.