Architecture
Choosing boring technology on purpose
Every exciting choice spends the same budget: the number of things that can surprise you at three in the morning.
Lisbon
Company
Open source is a distribution strategy
Publishing the code was the easy half. Maintaining it in public is the part with a cost line.
Performance
The performance budget that actually held
A budget nobody enforces is a wish. We made it fail the build.
Architecture
Why we rebuilt the page builder around reusable sections
Inline blocks made every page a copy. Sections as documents made a design change land everywhere at once.