Strategy
Pricing a product nobody asked for yet
You cannot survey your way to a price for a thing that does not exist.
Blog
Architecture
Choosing boring technology on purpose
Every exciting choice spends the same budget: the number of things that can surprise you at three in the morning.
Company
Open source is a distribution strategy
Publishing the code was the easy half. Maintaining it in public is the part with a cost line.
Ways of working
What three years of remote-first taught us about handoffs
The meeting was never the handoff. The document was.
Accessibility
Accessibility is a build step, not a review step
Catching a missing label in review means someone already wrote it, reviewed it, and shipped the habit.
Performance
The performance budget that actually held
A budget nobody enforces is a wish. We made it fail the build.
Design systems
Shipping a design system that survives its first redesign
Most systems die at the first brand refresh. The ones that live kept their tokens honest and their components dumb.
Architecture
Why we rebuilt the page builder around reusable sections
Inline blocks made every page a copy. Sections as documents made a design change land everywhere at once.