Architecture
Choosing boring technology on purpose
Every exciting choice spends the same budget: the number of things that can surprise you at three in the morning.
Architecture
System shape, boundaries, and the seams that let it change.
Performance
The performance budget that actually held
A budget nobody enforces is a wish. We made it fail the build.
Architecture
Why we rebuilt the page builder around reusable sections
Inline blocks made every page a copy. Sections as documents made a design change land everywhere at once.