Commerce
Northwind — eleven weeks to a new checkout
Conversion up 14%, page weight down 38%, and a team that shipped the twelfth week without us.
Read the case studySelected work
Recent engagements
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Northwind — checkout rebuild 
Lumen — performance rescue 
Arcadia — design system 
Vantage — device fleet console 
Kestrel — team handover 
Meridian — multi-region migration
Case studies
Three engagements, in their own words
Platform
Lumen — the rewrite that did not happen
Two weeks of measurement found four fixes worth more than a nine-month rebuild.
Read the case study Design
Arcadia — a system that survived the rebrand
Sixty-one hardcoded colours removed before the palette changed, not after.
Read the case studyPartners
Selected clients
Long engagements, mostly. The shortest on this list ran fourteen months.
Northwind
Platform rebuild
Lumen
Design system
Arcadia
Performance rescue
Vantage
Headless migration
Kestrel
Team handover
Meridian
Accessibility programme
References
What the teams said afterwards
Handover actually happened
Most agencies leave a repository nobody can build. Ours built on the first try, on a laptop that had never seen the project.
Marta Silva
CTO, Northwind Retail
They argued with us
We asked for a rewrite. They spent two weeks proving we needed four fixes instead, and then made the four fixes.
Tom Ashby
VP Engineering, Lumen
The numbers held
Page weight is still inside the budget eight months after the engagement ended, because the budget is in our pipeline now.
Ines Costa
Head of Digital, Arcadia
Field notes
What we wrote while building these
Product
Pricing a product nobody asked for yet
We priced it three times before launch and were wrong twice. The third one held, and the reason it held had nothing to do…
Priya Raman ·
Read
EngineeringChoosing boring technology on purpose
We keep a written list of the interesting technologies we are allowed to use. It has three entries and it has never had four.
Nadia Osman ·
Read- Company
Open source is a distribution strategy
We open-sourced four libraries in eighteen months. Two found users, one found a maintainer, and one taught us what an issue tracker costs.
Priya Raman, Nadia Osman ·
Read 
CompanyWhat three years of remote-first taught us about handoffs
Three time zones forced us to write things down. It turned out the writing was the valuable part, and the meeting had only ever…
Priya Raman ·
Read
DesignAccessibility is a build step, not a review step
Every accessibility problem we shipped had passed a human review. The fix was not more reviewers.
Lucas Meyer, Nadia Osman ·
Read
Related reading
Company
Open source is a distribution strategy
We open-sourced four libraries in eighteen months. Two found users, one found a maintainer, and one taught us…
Read
Company
What three years of remote-first taught us about handoffs
Three time zones forced us to write things down. It turned out the writing was the valuable part,…
Read
Design
Accessibility is a build step, not a review step
Every accessibility problem we shipped had passed a human review. The fix was not more reviewers.
Read
Have a system that needs an honest second opinion?
Four weeks of discovery, a written decision, and a costed plan. If the answer is that you do not need us, that is what the document will say.